Xiaomi has once again made headlines with its ambitious launch of the Xiaomi 15 Ultra and the standard Xiaomi 15, alongside a robust lineup of complementary devices including tablets, fitness trackers, and wireless earbuds. This new flagship series emphasizes high-performance specifications and a unique photography experience, aimed at creating a distinctive niche in the competitive smartphone market.

The Xiaomi 15 series is set to captivate tech enthusiasts with its powerful hardware and innovative features. Priced at £1,299 / €1,499 (approximately $1,600) for the Ultra variant and £899 / €999 (around $1,100) for the standard 15, these devices are positioned as premium offerings. Both models are equipped with the latest Snapdragon 8 Elite processor, promising rapid performance and efficiency. Moreover, the phones boast substantial battery capacities and support for fast charging, ensuring users remain powered throughout their busy days. An IP68 rating adds a layer of durability, making them resistant to dust and water exposure.

One of the standout features of this phone duo is the differentiated camera technology. While both versions house a set of 50-megapixel cameras, including main, telephoto, and ultrawide lenses, the Ultra model distinguishes itself with advanced sensors that enhance image quality. The introduction of a remarkable 200-megapixel periscope lens enhances the camera’s capabilities, catering to photography aficionados who demand superior results.

To elevate the photography experience further, Xiaomi is offering a Photography Kit add-on priced at £179 (roughly $225). This accessory transforms the smartphone into a more functional camera system with a grip that includes a shutter button, zoom lever, and exposure dial. This integration not only expands the device’s usability for serious photographers but also illustrates Xiaomi’s commitment to enhancing user experience and creativity with its devices.

Alongside the flagship phones, Xiaomi has unveiled two new tablets: the Xiaomi Pad 7 and Pad 7 Pro. Both models feature robust 11.2-inch displays with a 3.2K resolution and a refresh rate of 144Hz, ensuring a vibrant and smooth visual experience. The choice of processors is noteworthy; while the standard Pad 7 employs the Snapdragon 7 Plus Gen 3, the Pro version features the more powerful Snapdragon 8s Gen 3. This results in performance enhancements and improved camera functionalities, making the Pro model a compelling option for users seeking speed and high-quality media capabilities. Prices for the tablets commence at £369 (about $465) and £449 ($565) for the Pro variant, with the latter also offering a “Matte Glass” version for £549 ($690) to mitigate glare.

Expanding its ecosystem even further, Xiaomi has announced the Buds 5 Pro, which will soon be available in Europe. These earbuds are not just limited to Bluetooth connectivity; a Wi-Fi version is also being offered, designed to provide superior audio quality when paired with a compatible Xiaomi device. This strategic move reflects Xiaomi’s dedication to creating a cohesive user experience across its product ecosystem.

Xiaomi’s latest launch showcases a well-rounded portfolio designed to appeal to tech-savvy consumers. With state-of-the-art smartphones, dynamic tablets, and innovative accessories that enhance functionality, Xiaomi continues to assert its position as a formidable player in the global tech landscape.